Wednesday, May 13, 2009

Philippine Car Sales ‘Better Than Other Markets’

Vehicle sales dropped by a slight 3.3 percent to 38,522 units during the first four months of this year, a joint report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA) showed yesterday.

“So far the local industry is holding up better than other markets,” CAMPI president Elizabeth H. Lee said. She noted that the low single digit decline in sales is better than other developed economies.

Car sales continue to be supported by the overall financing environment. Buyers still have access to financing and continue to buy although buyers are becoming more discerning with greater ‘price shopping’, feature comparison, and value for money as key considerations for purchase amid the wide variety of vehicles being offered in the market,” Lee said.

She said that industry players still remain cautiously optimistic given that the three-percent decline in sales is still relatively small. “We will have to see how the industry fares in the next two to three months and if there is enough reason to adjust our yearend forecasts,” Lee said.

Auto players expect stiffer competition with buyers benefitting from promotional activities offered by most brands. Sales are expected to normalize in the next months.

Month-on-month sales went down by seven percent on account of shorter selling days in April due to the Holy Week holidays. Sales in April reached only 9,988 units.

Passenger Cars (PC) grew by two percent while Commercial vehicles (CV) declined by six percent although CVs continue to dominate overall vehicles sales with a 64 percent share of nationwide sales selling 24,756 units.

For Asian Utility Vehicles (AUV), the unavailability of some variants decreased year to date sales by 13.7 percent, although on a month-on-month basis sales went down by 3.2 percent due to deliveries of pending orders.

There was a slight movement for light commercial vehicles (LCV). Sales of vans, pickup trucks, and compact wagons which form the bulk of LCV sales continue to hold. The decline in April sales against the high sales of March was expected due to shorter selling days. LCV sales are expected to pick up in the coming months.

Light truck sales increased by 3.6 percent due to higher fleet sales deliveries compared to last year. Although year-to-date sales decreased by 29.4 percent for trucks and buses, month-on-month sales increased by 70 percent due to new bus purchases transportation-related businesses.

Toyota sold most vehicles with 34.5 percent of the market followed by Mitsubishi Motors Philippines Corp. with 17.5 percent and Honda Cars Philippines at 15.2 percent.

Philippine Star

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